For animation industry, advantage is not depends entirely on the time of
development
Early development of the Japanese animation action
figure anime industry, currently in a leading position within worldwide;
Korean animation industry, though relatively late development, but more than
many countries at the forefront of the animation industry in the world. South
Korea is mainly taken the right model of development, the Government's strong
support, edit the lifetime employment, the development of leasing industry and
other comic book series of measures in a short time sprung up everywhere. Shows
the formation of advantages and position are not fully developed sooner or
later, depending. Development can be formed before the first development
advantages, but also after the development of post-development advantage. China
is now starting to focus on the development of animation industry, as long as
the idea of the right track, government policy support in place, the animation
industry can also be one of the world powers.
China's defense-oriented policy
shift should be a proactive policy
China's animation market is mainly
children, and has been adhering to the "edutainment," the purpose to create
animation, creative ideas to make this vision a very small animation, animation
has also been the subject of restrictions, lack of imagination, so that the loss
of a large number of Chinese animation adult audience. A survey shows that: the
Chinese youth's favorite anime, Japanese animation, 60%, Europe accounts for 29%
of the animation, while the Chinese original animation, including Hong Kong and
Taiwan accounted for only 11%. China should take measures to promote the
animation market improved as soon as possible, and then create their own anime figures
brand.
update the concept of animation creation, widen the animation
market
China's animation market almost completely locked in Infant target
this group of children. By the Japanese and Korean animation market position can
be seen, the animation targeting consumer groups can not be too narrow. Some
people may say that regardless of all ages love the Japanese anime, this is not
learn. In fact, this is a static view of the problem. From the marketing point
of view, producers can not just meet and satisfy the consumers, but also to
guide consumption. Also proved that animation can guide the consumer, such as
CCTV, according to some well-known comic animation production work is very
welcome by the audience.
Construction for the development of Chinese
animation industry chain
China's animation industry chain, the starting point
to re-select, adapt to modern information technology and network technology,
according to their own advantage, drawing on South Korea's development
experience and efforts from the beginning of the industrial chain. Such as
Japan, Korea and China from its image of success began to do first cartoon
network cartoon derivative products, re-entering the audio and video products,
games, toys, models, clothing, and other derivative products in the field,
further upstream industry chain development.
It should be noted in the
development process chain to be linked together, the various links should have a
certain development, to be able to support each other resin kit. As to the respective
publishers and producers have a reasonable share of proceeds, and through
related media advertising, the cartoon image of the popular.
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