The Enlightenment of Japan and Korea animation industry

For animation industry, advantage is not depends entirely on the time of development
Early development of the Japanese animation action figure anime industry, currently in a leading position within worldwide; Korean animation industry, though relatively late development, but more than many countries at the forefront of the animation industry in the world. South Korea is mainly taken the right model of development, the Government's strong support, edit the lifetime employment, the development of leasing industry and other comic book series of measures in a short time sprung up everywhere. Shows the formation of advantages and position are not fully developed sooner or later, depending. Development can be formed before the first development advantages, but also after the development of post-development advantage. China is now starting to focus on the development of animation industry, as long as the idea of the right track, government policy support in place, the animation industry can also be one of the world powers.
China's defense-oriented policy shift should be a proactive policy
China's animation market is mainly children, and has been adhering to the "edutainment," the purpose to create animation, creative ideas to make this vision a very small animation, animation has also been the subject of restrictions, lack of imagination, so that the loss of a large number of Chinese animation adult audience. A survey shows that: the Chinese youth's favorite anime, Japanese animation, 60%, Europe accounts for 29% of the animation, while the Chinese original animation, including Hong Kong and Taiwan accounted for only 11%. China should take measures to promote the animation market improved as soon as possible, and then create their own anime figures brand.
update the concept of animation creation, widen the animation market
China's animation market almost completely locked in Infant target this group of children. By the Japanese and Korean animation market position can be seen, the animation targeting consumer groups can not be too narrow. Some people may say that regardless of all ages love the Japanese anime, this is not learn. In fact, this is a static view of the problem. From the marketing point of view, producers can not just meet and satisfy the consumers, but also to guide consumption. Also proved that animation can guide the consumer, such as CCTV, according to some well-known comic animation production work is very welcome by the audience.
Construction for the development of Chinese animation industry chain
China's animation industry chain, the starting point to re-select, adapt to modern information technology and network technology, according to their own advantage, drawing on South Korea's development experience and efforts from the beginning of the industrial chain. Such as Japan, Korea and China from its image of success began to do first cartoon network cartoon derivative products, re-entering the audio and video products, games, toys, models, clothing, and other derivative products in the field, further upstream industry chain development.
It should be noted in the development process chain to be linked together, the various links should have a certain development, to be able to support each other resin kit. As to the respective publishers and producers have a reasonable share of proceeds, and through related media advertising, the cartoon image of the popular.

Par animemodel le jeudi 10 mars 2011

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