animemodel

Two-dimensional era, Japan has the world's attention is to make the "Cartoon Kingdom", where has the world's largest population of adult cartoon reading, with the most developed of the animation action figure anime industry. More importantly, here gathered in the master, Hayao Miyazaki, Katsuhiro Otomo, Mamoru Oshii has been the master of cartoon animation and other developed enough to express the adult world has become a complex and diverse arts. But with the "3D" era, the development of Japanese animation is facing a crisis ... it seems ...

One: "small workshop" can't defeat the giants

Closely related to anime and manga. Japan's most popular comic magazine "Young Jump", each issue of up to 300 million copies. Japan each year tens of thousands of television cartoons and animated movies. But unlike the U.S. and European markets thriving area of Disney animation, Japanese animation industry is in today's crowded times. Japanese animation studio, and not from the original "small workshop" mode to grow much, rarely fluent in marketing means to contest the United States entertainment giant.

"Because of Studio Ghibli (Hayao Miyazaki lead)," Game King "and" Pokemon "success, resulting in the myth of the industry profits." Trading company insiders dream too Yamaguchi said, "but every 100 cartoons , only 10 can really make money. "face the three-dimensional animation requires huge investment," small workshop "model of Japanese anime is clearly difficult to raise several hundred million dollars of the large sums of money.

Two: fame large but margins poor

Currently, there are about 440 Japanese animation studio, led up to Hayao Miyazaki, has 150 employees, Studio Ghibli, down to only two small animation workshops. Even if the operation of successful businesses, such as the introduction of "Ghost in the Shell," the IG companies, for the film "Kill Bill Vol 1" animated part of the $ 52,000,000 revenues, only 460 million dollars in profits. And Pixar's 2007 sales of $ 273,500,000 in net income of $ 141,700,000 there. "The industry is very difficult." Tokyo, an analyst at KBC Securities, said, "For most anime companies, success is fleeting, and the profit opportunities from time to time." Moreover, the U.S. counterparts, Japanese thin profit resin kit animation industry has reached unsustainable proportions.

Three: low wages and brain drain dilemma

Another issue is that Japanese animation talent began to drain. Investigation, according to media development in Tokyo to statistics, over the past 5 years, full-time animation creators in Japan from 3500 down to 3000 or so. The reason is simple: the animation 24 frames per second most of the screen is made by hand. The remuneration is very small animation of people, each drawing about 2 U.S. dollars, at least time-consuming and a half hours, the monthly income of only $ 700 only.

This also contributed to the production process in the animation studio's part of a large number of low-technology outsourcing to South Korea, China and the Philippines. South Korea's largest animation companies in the East without the company, about 1,000 employees to participate in "Game King" most of the film and television production. Association of Korean animation production based on the data, 2 / 3 of the top Japanese animation studios outsource to South Korean companies regard. While in Japan, low-technology outsourcing some very common, but it has brought risks to the animation Anime Pillow industry. Japan International Anime Fair, as a board member said: "Japan's production company is training the future of Korean animation talent."