animemodel

Animation industry chain, refers to the "creative" as the core, to animation, comics as a form of expression, to film action figure anime and television transmission for the pull effect - driven products, "Development - Production - Publishing - Performance - broadcast - Sales," the marketing behavior. Its direct product: contains cartoon books, newspapers, periodicals, audio-visual products, stage plays and on the means of modern information communication technologies such as new varieties of animation; its indirect products: contains cartoon image of the clothing, toys, video games and other derivative products and operation. The success of a cartoon film and television work, in access to ratings success on the same time, more should be as a cartoon image of the brand development and efforts to expand its derivatives, to extend the industrial chain, such as: toys, beverages, health products, clothing, Socks, shoes, stationery and so on. The cartoon as a promotional tool for traditional media products, with sales of books and audio-visual products to recover the cost, relying on a large number of derivative products for huge profits, this chain is the profit model of foreign animation anime figures industry.

Comics themselves need to have enough derivative capacity; magazine is a strong enough platform for the dissemination, to the accumulation of popularity; Press sufficient expertise, the introduction of the booklet, the same can be shaped like a cartoon image of the star shape; TV has a good operational capacity to ensure that Animation play time to profitability; Interim Production Committee to co-ordinate arrangements to meet the production company to create the desired animation by the public; derivative products manufacturers marketing ability to find objects and sell consumer products. This integration of animation into a mature industry chain.

Animation industry chain to form the first to state support, and the second is the participation of enterprises, and the third is the creation of a whole people to work can find acceptable.

Animation product itself has a huge market space, and animation products, derivatives market more space. Only China, for example, China's sales of baby food each year around 35 billion yuan, the annual toy sales to RMB 200 billion yuan, annual sales of children's clothing up to 900 billion yuan, children and all kinds of audio and video products The annual sales of children's publications, 10 billion yuan ... ... In a way, the future development of these resin kit industries are dependent on animation and marketing leading role in this emerging industry, and so on, China will have over thousands of animation industry billion in value the tremendous space for development.