animemodel

The so-called animation industry chain, refers to the "creative" as the core, to animation, comics as a form of expression, to film and television transmission for the pull effect - driven products, "Development - Production - Publishing - Performance - broadcast - sales" marketing behavior. Its direct product: contains cartoon books, newspapers,anime figures , periodicals, audio-visual products, stage plays and on the means of modern information communication technologies such as new varieties of animation; its indirect products: contains cartoon image of the clothing, toys, video games and other derivative products and operation.

The success of a cartoon film and television work, both in obtaining ratings, it should be the cartoon image as a brand development and efforts to expand its derivatives, such as: toys, beverages, health products, clothing, socks, shoes, stationery and so on. U.S., South Korea, Japan and other countries have done better in this regard, such as the U.S. film and television animation work, "Tom and Jerry" the rage, it's derivative products known, and even affect the generations; every household penetration in Korea Pikachu ; Japan is the world's largest producer of animation, anime has been living in the center of the Japanese entertainment industry. In the overwhelming world of animated characters, almost there any readers or viewers do not know the anime Astro Boy, Chibi Maruko, Crayon and so on. Japan, for example, the animation industry has brought huge business opportunities in three areas: First, the broadcast market opportunities in animation movie, animation products, followed by business, the third export business opportunities. In view of the Japanese government's emphasis on the animation industry in Japan has formed a relatively complete industrial chain of animation resin kit. From a different point of view, usually as the animation industry chain: the creation of Man map → → Book Publishing → Television animation production and broadcast television and cinema screenings → release → audio-visual products development and marketing of derivative products, or " Comics - TV - Movies - video games - Toys "and other components of the industrial chain.

Quality to win the American animation has been admirable. U.S. animation industry in the last hundred years of development, relying on a solid financial and technical strength, complete marketing and organizational strength, and always is a world leader. Export after the industry computer industry, the output value of more than 2000 billion dollars. U.S. animation industry chain, typically using the following model: the creation of film and television animation production → broadcast television and cinema and animation screenings → → Book Publishing and distribution of audiovisual products → product development and marketing of derivative. There is no doubt that Disney's animation industry is synonymous with the United States, it is the animation industry chain in the United States can not shake the rock. "Disney's animated image of a variety of popular, successful films for the Disney brand leave the household, its derivatives to lay a solid foundation. Disney movies and the daily addition to the crowded theme parks, the Disney ESPN and ABC also has good assets and other cable networks, these media companies are also marketing the Disney movies and theme parks an important platform.

In summary, the cartoon as a promotional tool for traditional media products, with sales of books and audio-visual products to recover the cost, relying on a large number of derivative Anime Pillow products for huge profits, this chain is the profit model of foreign animation industry.