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Four new additions were added, Dominic Santiago and Damon Baird (fellow COGs) as well as the Theron Guards, Marcus Fenix received a touch or two and was released once again. The video game finally makes an impact in the collectibles scene with NECA's release of Gears Of War action figure. After the success achieved by the huge Xbox 360 franchise, a decision was made to bring GoW toys to the ever booming market.

The first release of toys based on the massively exciting Xbox 360 game was made public in the middle of 2008; much to the delight of fans nationwide. NECA was able to recreate some stunning, high quality figures which were lifelike and as close to those characters in the game as possible. The third set of pvc figure were released at the beginning of 2009. Four new in game characters were transferred to be created as real world models.

This first set included Marcus Fenix, Delta Squad leader as well as fellow COG Augustus Cole. Not to mention the two horrible (in a good way), Locusts, Locust Drone and Locust Snipe. A box set was made readily available for fans, as well as single boxes of each character. These also included all extra accessories and a head that could be substituted for either Locust.

Popularity will continue to grow as there has been word the game is soon to become a movie, as well as the confirmed finale to the series; Gears 3 to be released in April of 2011. After the first series' success, NECA was given the go ahead to create another set of action figure; which were released later on in 2008, November. Promising signs were shown in terms of added articulation, quality was maintained and the figures please many fans.