animemodel

Animation industry chain, refers to the "creative" as the core, to animation, comics as a form of expression, to film action figure anime and television transmission for the pull effect - driven products, "Development - Production - Publishing - Performance - broadcast - Sales," the marketing behavior. Its direct product: contains cartoon books, newspapers, periodicals, audio-visual products, stage plays and on the means of modern information communication technologies such as new varieties of animation; its indirect products: contains cartoon image of the clothing, toys, video games and other derivative products and operation. The success of a cartoon film and television work, in access to ratings success on the same time, more should be as a cartoon image of the brand development and efforts to expand its derivatives, to extend the industrial chain, such as: toys, beverages, health products, clothing, Socks, shoes, stationery and so on. The cartoon as a promotional tool for traditional media products, with sales of books and audio-visual products to recover the cost, relying on a large number of derivative products for huge profits, this chain is the profit model of foreign animation anime figures industry.

Comics themselves need to have enough derivative capacity; magazine is a strong enough platform for the dissemination, to the accumulation of popularity; Press sufficient expertise, the introduction of the booklet, the same can be shaped like a cartoon image of the star shape; TV has a good operational capacity to ensure that Animation play time to profitability; Interim Production Committee to co-ordinate arrangements to meet the production company to create the desired animation by the public; derivative products manufacturers marketing ability to find objects and sell consumer products. This integration of animation into a mature industry chain.

Animation industry chain to form the first to state support, and the second is the participation of enterprises, and the third is the creation of a whole people to work can find acceptable.

Animation product itself has a huge market space, and animation products, derivatives market more space. Only China, for example, China's sales of baby food each year around 35 billion yuan, the annual toy sales to RMB 200 billion yuan, annual sales of children's clothing up to 900 billion yuan, children and all kinds of audio and video products The annual sales of children's publications, 10 billion yuan ... ... In a way, the future development of these resin kit industries are dependent on animation and marketing leading role in this emerging industry, and so on, China will have over thousands of animation industry billion in value the tremendous space for development.

Two-dimensional era, Japan has the world's attention is to make the "Cartoon Kingdom", where has the world's largest population of adult cartoon reading, with the most developed of the animation action figure anime industry. More importantly, here gathered in the master, Hayao Miyazaki, Katsuhiro Otomo, Mamoru Oshii has been the master of cartoon animation and other developed enough to express the adult world has become a complex and diverse arts. But with the "3D" era, the development of Japanese animation is facing a crisis ... it seems ...

One: "small workshop" can't defeat the giants

Closely related to anime and manga. Japan's most popular comic magazine "Young Jump", each issue of up to 300 million copies. Japan each year tens of thousands of television cartoons and animated movies. But unlike the U.S. and European markets thriving area of Disney animation, Japanese animation industry is in today's crowded times. Japanese animation studio, and not from the original "small workshop" mode to grow much, rarely fluent in marketing means to contest the United States entertainment giant.

"Because of Studio Ghibli (Hayao Miyazaki lead)," Game King "and" Pokemon "success, resulting in the myth of the industry profits." Trading company insiders dream too Yamaguchi said, "but every 100 cartoons , only 10 can really make money. "face the three-dimensional animation requires huge investment," small workshop "model of Japanese anime is clearly difficult to raise several hundred million dollars of the large sums of money.

Two: fame large but margins poor

Currently, there are about 440 Japanese animation studio, led up to Hayao Miyazaki, has 150 employees, Studio Ghibli, down to only two small animation workshops. Even if the operation of successful businesses, such as the introduction of "Ghost in the Shell," the IG companies, for the film "Kill Bill Vol 1" animated part of the $ 52,000,000 revenues, only 460 million dollars in profits. And Pixar's 2007 sales of $ 273,500,000 in net income of $ 141,700,000 there. "The industry is very difficult." Tokyo, an analyst at KBC Securities, said, "For most anime companies, success is fleeting, and the profit opportunities from time to time." Moreover, the U.S. counterparts, Japanese thin profit resin kit animation industry has reached unsustainable proportions.

Three: low wages and brain drain dilemma

Another issue is that Japanese animation talent began to drain. Investigation, according to media development in Tokyo to statistics, over the past 5 years, full-time animation creators in Japan from 3500 down to 3000 or so. The reason is simple: the animation 24 frames per second most of the screen is made by hand. The remuneration is very small animation of people, each drawing about 2 U.S. dollars, at least time-consuming and a half hours, the monthly income of only $ 700 only.

This also contributed to the production process in the animation studio's part of a large number of low-technology outsourcing to South Korea, China and the Philippines. South Korea's largest animation companies in the East without the company, about 1,000 employees to participate in "Game King" most of the film and television production. Association of Korean animation production based on the data, 2 / 3 of the top Japanese animation studios outsource to South Korean companies regard. While in Japan, low-technology outsourcing some very common, but it has brought risks to the animation Anime Pillow industry. Japan International Anime Fair, as a board member said: "Japan's production company is training the future of Korean animation talent."

For animation industry, advantage is not depends entirely on the time of development
Early development of the Japanese animation action figure anime industry, currently in a leading position within worldwide; Korean animation industry, though relatively late development, but more than many countries at the forefront of the animation industry in the world. South Korea is mainly taken the right model of development, the Government's strong support, edit the lifetime employment, the development of leasing industry and other comic book series of measures in a short time sprung up everywhere. Shows the formation of advantages and position are not fully developed sooner or later, depending. Development can be formed before the first development advantages, but also after the development of post-development advantage. China is now starting to focus on the development of animation industry, as long as the idea of the right track, government policy support in place, the animation industry can also be one of the world powers.
China's defense-oriented policy shift should be a proactive policy
China's animation market is mainly children, and has been adhering to the "edutainment," the purpose to create animation, creative ideas to make this vision a very small animation, animation has also been the subject of restrictions, lack of imagination, so that the loss of a large number of Chinese animation adult audience. A survey shows that: the Chinese youth's favorite anime, Japanese animation, 60%, Europe accounts for 29% of the animation, while the Chinese original animation, including Hong Kong and Taiwan accounted for only 11%. China should take measures to promote the animation market improved as soon as possible, and then create their own anime figures brand.
update the concept of animation creation, widen the animation market
China's animation market almost completely locked in Infant target this group of children. By the Japanese and Korean animation market position can be seen, the animation targeting consumer groups can not be too narrow. Some people may say that regardless of all ages love the Japanese anime, this is not learn. In fact, this is a static view of the problem. From the marketing point of view, producers can not just meet and satisfy the consumers, but also to guide consumption. Also proved that animation can guide the consumer, such as CCTV, according to some well-known comic animation production work is very welcome by the audience.
Construction for the development of Chinese animation industry chain
China's animation industry chain, the starting point to re-select, adapt to modern information technology and network technology, according to their own advantage, drawing on South Korea's development experience and efforts from the beginning of the industrial chain. Such as Japan, Korea and China from its image of success began to do first cartoon network cartoon derivative products, re-entering the audio and video products, games, toys, models, clothing, and other derivative products in the field, further upstream industry chain development.
It should be noted in the development process chain to be linked together, the various links should have a certain development, to be able to support each other resin kit. As to the respective publishers and producers have a reasonable share of proceeds, and through related media advertising, the cartoon image of the popular.

The current global animation industry is presented in two basic trend: global sourcing and high-tech to cost reduction. Such as the U.S. cartoon "Mulan", "Mulan" is the chinese story, but the U.S. production of "Mulan" is very popular,the related action figure anime is popular,too. High production, low-cost animation is very popular in Japan, 780 minutes of animation required 800 million U.S. dollars, a million dollars a minute, this is small-scale production, such as "The Lion King" production is much higher than this figure, This is a relatively high investment in the industry. The past year or so that the cost of technological breakthroughs continue to lower wages in China is cheaper because the software works, one-minute animated film produced in China in a million or so the price is 20% overseas, which is why some countries are now beginning More on the cartoon to the processing of the reasons for China, which is a big factor. Including Shanghai Media Group is now on the film company owned by China is a great pick is the largest single foreign company. Showing a global sourcing as the positive trend.

United States, the world's largest anime CG eight companies, called the CG is the computer center, which is short for comics companies, eight companies that see the United States, a considerable part belong to the traditional large companies, like Disney, Universal, Warner Brothers, which is a big company, there are independent companies, like PIXAR, the past two years done a lot of film and ACG figures, these two years as an independent company, is becoming a model for Asia Pacific animation companies to follow suit. In addition to companies like PIXAR, most of the animation companies are large media group. Like Time Warner, Disney, the big media groups have from newspapers, magazines, television, movies, including cable TV, satellite TV series of the complete value chain, they have animation company or its production company, and strategic partners.

The United States is more complete with the world industrial chain of national comics, comics from the early idea that comic books until the late production of derivative products, is a complete industrial chain. In the comics industry's value chain or a cross-media operations, the performance is good Disney, Disney has theme parks, consumer products and media products, animation, anime has a trace of their operation, concentrated expression of the United States to do action comics industry situation.

Comparison of traditional animation big country the United States, Europe and Asia, the performance of CG animation then? Europe is the traditional animation big country, it has been two years, more than South Korea and Japan, France and Britain in Korea and Japan have also behind the CG industry in Asia in recent years developed relatively rapidly, with the support of Asian governments, Asian relative cheaper prices are inseparable.

View from the China region, Hong Kong Yin Tao, Wan W, GDC three large companies, the wind plant in Taiwan and Thailand, Mainland China, on digital video, Hualong and other larger independent companies to do CG, in addition to The three companies have established that the Department of Central Television Animation, and the Shanghai Animation Film Studio, and three e, the three groups form a relatively large size of the scope of China's animation Anime Pillow industry constitutes a major market operators.

Animation industry, refers to the "creative" as the core, to animation, comics as a form of expression, including cartoon books, newspapers, movies, television,ACG figures, audio and video products, stage plays and on the means of modern information communication technologies such as new varieties of cartoon animation direct product the development, production, publication, broadcast, performance and sales, as well as cartoon characters on clothing, toys, video games and other derivative products, production and management of the industry.
Currently, the global animation industry to support strong momentum of development of new economic recovery in computer animation and game software and other digital entertainment content market maintained rapid growth. Computer games industry has become a global film, television, music and so keep pace with the one of the most important entertainment industry. So some people say has now entered the "ACG" era. The so-called "ACG", is the Animation (cartoons), Comics (comic), Game (game) short, it is the Trinity, put together out of the sandbox is a new era. Japan is the "ACG" the leader of this new era.
According to the status of the global animation industry, policy, capital, technology and analysis of the two companies do come to the case: At present, the world's three leading animation countries are still the United States, Japan, South Korea. United States, Japan and South Korea in the rendered animation industry worldwide pattern of the Three Kingdoms, with the support of resin kit industry in their countries are inseparable.
Currently, the U.S. has eight major animation company, animation is clearly the world's largest country, according to 1:3 with the output value increases, the annual income of the industry over one hundred billion U.S. dollars.
Well-deserved global animation is Japan's second-largest country, Japan is the relatively fast rise of the last decade to do animation industry, state, and now the animation and derivative products for more than 4.3 billion, is South Korea's steel exports to Japan four times, one can see animation In Japan, relatively strong momentum of development. In recent years, when Japan suffered a number of strong competitors in the manufacturing sector, no longer stood out on the world stage, Japan has committed to build a new culture with new technology products, making it a product from a manufacturing power, turning the output power of a cultural industry. Currently, the Japanese animation market, the overall size of the content industry, including animation, derivatives markets, such as the use of animated characters authorization, action figures toy manufacturing, it has been estimated to reach 2 trillion yen, accounting for the Japanese animation industry GDP generalized ten several percentage points, it has become Japan's third-largest industry.
South Korea is the world financial crisis, Kim Dae-jung proposed to promote economic development through the relatively large animation ideas, has now overtaken France as the world's third largest country operation prepainted kit animation.
Other European countries such as: France, the Netherlands, Brazil and other countries are also aspects of the animation industry has relatively good performance, France, Britain, the Netherlands these three countries is still relatively strong, the British animation industry is very developed.

Many of the benefits of light novel animation that is undeniable. First, the visibility improved. To increase the visibility of work will bring many benefits, the most important thing is relatively easy to work in a bookstore shelves. Animation effects of the publicity generated will be directly reflected on the growth of ACG figures sales in the works, and will become my own income, the animation of the DVD or the merchandise will be my second income. Is more important is to be animated increase in the number of the works, its own can drive the rise in popularity index. In other words, "get a room to continue writing" for us is the greatest interest. Conversely, the writer can not achieve this will be very uncomfortable.

In addition, after becoming a writer to participate in a banquet organized by the Press, there are more than a dozen works of animation of twenty experienced writers will basically fixed together to speak, and those works of the writers are not only animated the other side look on helplessly. It is precisely because the sense of distance that spans the presence of mind, so we only have so desperately want to go among the ranks of the opposite side (laughs). It will then talk about the animation of the negative impact of it. One is a basic all authors are well aware of, but in this context is a factor you want to animate, that is, "the original movie as successful as unsuccessful =" this tendency.

That done, whether good or bad animation, the public evaluation of their work itself will have a twisted,the related resin kit can't sell well,too.In other words, even if the original movie did even better than a lot of cases, the original author should be shot; animation than the original boring a lot of cases, the original author but also in the gun. While this in itself should be considered two separate aspects, but really it is very difficult to do. Because of this situation agree animated in the decided upon when the original author did not do one if a considerable degree of mental preparation is not a nod. Today, the cartoonists are not easily increase the nod, even if the work is very popular, because then the animation took a plunge to bring "This time finished the" sense of despair, the sharp reduction in risk of the original sales also increased sharply; or not intended by their original authors animation will bring negative emotions, which cause the dire consequences of poor creative passion, so animated cartoonists of the time in the treatment of the total giving a very harsh impression.

In summary, I think the biggest animation brings disadvantages, is animated after the writer published a new work arising from the difficulty and suffering caused by the creation. And large-scale prepainted kit promotion of the comic situations are the same. Writers heart will certainly cause pressure, and heart have, such as "work force does not depend only sell my own good, but the media cooperation have the effect of it" "If not this next time to participate in media collaboration, then it Well, then do not sell "this war of terror.